Monday 5 September 2011

Worldwide Service From EVA Airlines - An Overview

By Penelope Barracuda Xavier


Originating from the country of Taiwan, EVA Air is an international airline that provides passenger carrier service from Asia. Decades of experience have made this privately owned airline one of the best in the business. There are a variety of investors that have put millions of dollars into this company. Ever since the inception of this company, marketing slogans have been wisely used by EVA Air to draw business. Even though 20 years has passed, the slogan "Fly EVA Air and Feel the Difference" is still remembered. Their latest, since 2005, has been "Sharing the World, Flying Together". We will now detail several key facets of this Asian airline.

In the late 1980s, EVA Airways was granted their very first license to start their company. Later that year, in October, they contracted for delivery of twenty six airliners from McDonnell Douglas and Boeing. Interestingly, EVA was originally named, Evergreen Airways, but they obviously changed it early on. It seems there was an existing air carrier that specialized in cargo, Evergreen International. To avoid any possible confusion with the other company, this may have prompted the name change. Once this trivial matter was taken care of, the company began to generate business.

A windfall for EVA was acquiring long-distance passenger flight aircraft and 22 international destinations. The company expanded rapidly as over 3 million passengers began to fly every year on their planes. This company set records for its outstanding growth which was primarily attributed to its safety record over the last few years. This allowed the airline to actively compete for business with other airlines that they were up against. After that, they got a few certifications that allowed this company to go into service sectors they had never been in before.

The early 1990s saw EVA making orders for long haul airliners with Boeing and McDonnell Douglas. However, they also started taking receivership of Boeing 747-400 for flights to Los Angeles, California. Travelers were treated to premium economy class cabins at that time which was unusual in the industry. Travelers were treated to increased choices in regard to entertainment while flying. Traveling accommodations were a must-have features that regular customers wanted from this airline. International expansion included countries such as Austria, Thailand, and the eastern United States.

EVA made highly aggressive moves right away to capture as much of the domestic flight services in Taiwan. One unique quality and achievement for the airlines is the excellent safety record they have maintained since they came into being. The public is well aware of this company's achievements and safety record which may be why they continue to fly with them. Once everything was back to normal, and profits had returned, they reinstated many of these flights.

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