Tuesday 13 September 2011

Need To Start A Video Production Business?

By Matt Hawthorn


Beginning a video production business is a lot easier than it used to be. This article thinks you have a working knowledge of video cameras, marketing, and intenet SEO marketing and advertising. No good having the abilities if you do not know how to promote your business.

The very first thing to consider is whether you have the acceptable hardware to call yourself a full scale production company. If you don't already have them, the Canon D5 SLR photography cameras are a dream for shooting full quality, fantastic looking HD video images. You'll need lightweight sound clobber, plus glide arms and a mini steadi-cam rig.

Get a few of these together with some portable sound supply and you are in business. You'll need to budget for separate lenses but you will get masses of camera and lenses for around $10 000. This is small in pro video production.

You can always hire stuff like mini jib arms and cranes when you have landed a job for a business. You will need an edit suite. Last Cut pro is an amazing pro option but the newest version of Adobe Premiere is a dream for revising HD pictures. Ensure you have a fast computer with solid state drives (SSD's) that do not cause no lag, and a unusually high spec graphic card.

Next up you need to find some work. Build an internet site or blog which is a free and cheap option, you will also be well placed to buy a pro blog theme which will make your website look the Shiz nit. Now it's to the marketing bit. You have 2 options. Adwords or S.E.O. Or both. Dependent on your market and town or neighborhood, you may be ready to rise up to the pinnacle of Google pretty fast with just a bit bit of back linking and directory submission work.

If this area isn't your forte run 1 or 2 advertisements on Adwords. Before you do that head to You Tube for some Adwords training. Try not to get to concerned with the company who's running the videos or you can finish up paying them money to do a simple job you can do, if you only carry out as little as 30 mins of video coaching.

Your ad should mention pro video production. Or if you would like a moneymaking side job you might perform wedding videography. Your ad should display wedding videos, or pro marriage videograpy Arlington (or whatever town you are in). Bid on the keywords acceptable to your ad, and then select your town or area only as the target zone for your advert.




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