Many of those who attend trade shows attend these events on almost a regular basis. These veteran trade event goers make for the best consultants in the techniques that companies could apply in attracting spectators to their exhibit displays, hold their attention for a few moments and then promote their products and, hopefully, gain several new clients for what they are promoting. For trade show veterans, there are several things that they would wish to witness in exhibition displays, and these are given below.
Most seasoned trade show goers wish or expect to witness more exhibits that are fresh, innovative, and new, as revealed by marketing researches. It has also been noted that many business firms who always display the same exhibit in each trade show would lose followers and regular customers in the long run.
If your firm can't think of any other display for this year's trade event, how about briefly retiring the product displays and instead focus and exhibit the key work ethics that makes your company stand out from the competition, or you can do an exhibit featuring the executives of your company - allowing the spectators to really known what the driving force behind your will to succeed is. Old-timers in the trade show circuit would really appreciate a move like this, considering that not many people really know what the company is all about; spectators just take it for granted that these firms are trying to sell them something.
Many business firms presume that those participating trade events are already happy if they are given some corporate items as keepsakes and remembrances from the firm. Although the saying goes: the best things in life are free, in this case most attendees in trade shows become annoyed by the impersonal corporate giveaways of corporate pens, mugs, pencils, shirts, stickers, and badges, of which they have no use. So, for trade event attendees to appreciate your firm's business, give them something that is of real and lasting value. In this day and age, what is really valuable is information. For this, sponsor a mini seminar on current trends, give out booklets on pressing social issues, or offer an interactive product demonstration.
Veteran trade event goers quickly tire of companies who fail to be different from the competition. Being unoriginal is a really big turnoff for seasoned trade show attendees. Seasoned trade goers can spot which booth is a duplicate. Make it a point to really stand out and be memorable in the eyes of the trade show goers; you'll be guaranteed of a regular following.
Most seasoned trade show goers wish or expect to witness more exhibits that are fresh, innovative, and new, as revealed by marketing researches. It has also been noted that many business firms who always display the same exhibit in each trade show would lose followers and regular customers in the long run.
If your firm can't think of any other display for this year's trade event, how about briefly retiring the product displays and instead focus and exhibit the key work ethics that makes your company stand out from the competition, or you can do an exhibit featuring the executives of your company - allowing the spectators to really known what the driving force behind your will to succeed is. Old-timers in the trade show circuit would really appreciate a move like this, considering that not many people really know what the company is all about; spectators just take it for granted that these firms are trying to sell them something.
Many business firms presume that those participating trade events are already happy if they are given some corporate items as keepsakes and remembrances from the firm. Although the saying goes: the best things in life are free, in this case most attendees in trade shows become annoyed by the impersonal corporate giveaways of corporate pens, mugs, pencils, shirts, stickers, and badges, of which they have no use. So, for trade event attendees to appreciate your firm's business, give them something that is of real and lasting value. In this day and age, what is really valuable is information. For this, sponsor a mini seminar on current trends, give out booklets on pressing social issues, or offer an interactive product demonstration.
Veteran trade event goers quickly tire of companies who fail to be different from the competition. Being unoriginal is a really big turnoff for seasoned trade show attendees. Seasoned trade goers can spot which booth is a duplicate. Make it a point to really stand out and be memorable in the eyes of the trade show goers; you'll be guaranteed of a regular following.
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