Sunday, 11 September 2011

Facedrink, the Social Energy Drink Shot

By Darryl Williams


Social media has become an incredibly large part of our lives in the past few years. The most popular source is undeniably Facebook and the social media network has rapidly become part of our everyday lives. People have adapted common phrases such as "liking this" in everyday conversation and have fashioning Facebook inspired Halloween costumes! An Oscar nominated film called "The Social Network" was even released based on the story of how Facebook was created.

I recently discovered that the social networking site also dipped its foot into the beverage world! California based company, Facedrink, has developed a real energy shot based on Facebook. The company claims that it "tastes like friendship" as a reference to the social media site as well as exploiting the slogan "It gives you Social Energy" in marketing and it is defined as "Social energy is what you need to manage all of the events in your life."

It is a quick to drink and small in size similar to those 5-hour ENERGY Shots. Facedrink is delivered in a 2.5 ounce bottle and contains three-calories this without sugar or carbohydrates. This energy shot is a blend of natural tropical flavors with taurine, guarana and 140 mg of caffeine.

Each energy shot is wrapped in a deep blue shrink sleeve with simple graphics. Facedrink whose logo is based on Facebook's white artwork is hailed as "the social drink" below it in the same font. Below that is a lighter blue box that says "Add as Friend" as another tribute to the site.

It is unlikely for Facedrink to be named the official drink of Facebook since it has obviously no actual connection with the social media site. This drink is likely going to face some legal problems when Mark Zuckerberg gets wind of it; he is very vigilant when it comes to protecting his brand. The sale of the "Poking Inventor", an action figure that bore his image, has recently been banned although I will admit that is more of a serious issue.

Facedrink is being marketed solely toward social media users, promising Facebook over-users to give them "social energy." So is Facedrink destined to be the drink of choice for nerds around the globe?




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1 comment:

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