When starting out with any small business, one of the first things that you will need are business cards. They're the way that you can spread the word to buddies and family that you have started a new undertaking and they present all your new contact data. Many new entrepreneurs make the mistake of going to the local print shop and getting them to design business cards using one of their standard templates. This is a very bad idea.
Locally produced cards will look just like everybody else's. They are going to have not personality and sometimes the quality of the paper and printing is average at the best. As wedding photographers or as any other sort of photographer, your image and how you present yourself is highly important.
There are two rules you need to follow to make certain you do not mess things up:
- Select the highest quality paper available. This is something you will give out to a possible client, you need to convey the impression of your high standards.
- Select an iconic image. Here is your opportunity to show off your style and have someone carry it around with them, choose an image that really represents you and the message you are trying to get across. Never choose a standard image or logo from a variety of other users designs.
- Make your contact details clear and easily read. Preferably black text on a white background. Include e-mail, mobile telephone and your web address.
- Keep the front page design easy "ideally only 1 image covering the whole card.
Tip: In the United Kingdom there's a great online business card company called moo.com (yes truly) "they produce great cards which are excellent for photographers as you may have a different image on each card. Ie you can order a box of 50 cards with a different image on each card, so you get to tote around your complete portfolio.
In summary, go for the very best quality and make sure your brand stand out.
Locally produced cards will look just like everybody else's. They are going to have not personality and sometimes the quality of the paper and printing is average at the best. As wedding photographers or as any other sort of photographer, your image and how you present yourself is highly important.
There are two rules you need to follow to make certain you do not mess things up:
- Select the highest quality paper available. This is something you will give out to a possible client, you need to convey the impression of your high standards.
- Select an iconic image. Here is your opportunity to show off your style and have someone carry it around with them, choose an image that really represents you and the message you are trying to get across. Never choose a standard image or logo from a variety of other users designs.
- Make your contact details clear and easily read. Preferably black text on a white background. Include e-mail, mobile telephone and your web address.
- Keep the front page design easy "ideally only 1 image covering the whole card.
Tip: In the United Kingdom there's a great online business card company called moo.com (yes truly) "they produce great cards which are excellent for photographers as you may have a different image on each card. Ie you can order a box of 50 cards with a different image on each card, so you get to tote around your complete portfolio.
In summary, go for the very best quality and make sure your brand stand out.
About the Author:
Clwyd Probert is a wedding photographer with Pixcellence who provide wedding photography Birmingham, London and all over the England.
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